The European consumer has started to adopt a more health-conscious mindset as they consider food options with low sugar content, more plant-based, and less processed ingredients. In these categories, Frozen Jackfruit is becoming exquisitely popular because of its tropical flavor and nutrition.

Brands are interested in using frozen jackfruit and other tropical fruits in their products as a way to stand out from competitors. Companies are using frozen jackfruit in smoothie blends, vegan ice cream, etc.

The increase in consumer demand for tropical superfruits coincides with the growing availability of the respective fruit from a reputable frozen jackfruit supplier in India. Frozen Jackfruit is a natural, versatile ingredient that is meeting the changing tastes of European consumers and this is why we are here to help you understand all the aspects related to it.

Why Frozen Jackfruit Appeals to the European Health-Focused Market

At present, European consumers have been leaning towards products based on a desire for convenience and their health and wellbeing. The attractiveness of frozen jackfruit can be attributed to many aspects that cater to the needs of today’s consumer. Below are some of the attributes that has European market invest heavily in this domain:

• The natural sweetness of frozen jackfruit eliminates the need for added sugar
• The high fibre content aligns with the current trend of consumers looking for increased digestive health
• The abundance of vitamins and antioxidants support consumers’ desire to purchase products that will boost their immunity. 
• The mild and neutral flavour profile of jackfruit allows for it to be combined and blended effortlessly with other fruit
• It is an excellent addition to vegan, vegetarian, and flexitarian diets. 

“Today, European consumers turn the package over and look inside. Frozen jackfruit checks every box – simple, clean, recognizable,” As stated by Buyers Association.

Why Food & Beverage Manufacturers Prefer Frozen Over Fresh Jackfruit

Frozen raw jackfruit has become the preferred option for manufacturers of food beverages in Europe because of the operational and formulation advantages associated with it. Take a look:

• Frozen jackfruit offers year-round availability, eliminating issues related to seasonal availability.
• Frozen jackfruit also offers a solution to the problem of not knowing whether a current production run will be similar in taste and texture to ones previously produced.
• In addition, there is no requirement to peel, remove seeds from, or check the ripeness of the fruit prior to processing.

All these reasons highlight the reason that makes frozen jackfruit an ideal choice when compared to fresh ones. In fact, many Indian jackfruit suppliers in India have standardised on large-scale IQF freezing processes to accommodate jackfruit in bulk shipping.

Key Applications in Europe’s Health-Focused Product Categories

It is a very flexible ingredient that has many potential uses for many products like.

• Plant-Based Meals: Frozen jackfruit is an excellent meat substitute for preparing curries, vegan bowls, and for use in heat-and-eat meals.
• Snack Bars and Fruit Sweets: The sweetening and binding properties of frozen jackfruit make them ideal for creating clean label treats.
• Smoothies and Functional Beverages: Because of its creamy, thick texture, jackfruit naturally adds viscosity to drinks.
• Vegan Ice Cream and Gelato: The use of frozen tender jackfruit enables the creation of luscious textures that pair well with coconut milk, mango, and berries.
• Bakery and Breakfast Foods: Using frozen jackfruit in fillings, yoghurt, granola, and pastries enhances both the flavour and the texture.

Manufacturers appreciate the versatility of frozen jackfruit as an ingredient because they view it as “easy to use, easy to blend, and scalable.” This leads to rapid product development.

Market Forces Driving the Demand in Europe

The rapid growth of Frozen Jackfruit in Europe is being driven by an array of converging factors:

• The increase in the numbers of individuals adopting vegan & flexitarian diets, with the plant-based foods segment projected to be $162 billion dollars by 2030.
• Major retailers are adding tropical fruit SKUs (stock-keeping units) to their inventory due to growing consumer interest in tropical fruits and/or exotic-tasting food options.
• E-commerce and direct-to-consumer brands are developing custom smoothie mixes and dessert kits based on predictability in their sourcing of ingredients.
• Increasing interest across various demographics in functional ingredients (highly fibrous and rich in antioxidants) has resulted in increased interest in naturally wholesome products, such as Jackfruit.

According to analysts, “European consumers are becoming much more exploratory in their diet choices, and tropical flavours are moving away from being niche to being mainstream.” 

Quality Factors European Importers Prioritize

Potential buyers in Europe for frozen jackfruit are searching for suppliers of high-quality frozen Jackfruit who will have reliable quality according to the following strict requirements:

• Somewhat similar to a fresh pineapple, a quality frozen jackfruit will be bright yellow or golden in color and have no brown spots indicating proper processing of the fruit.
• Clean, sweet aroma, and naturally sweet profile indicating preserved ripeness of the fruit. 
• Uniformly cut sizes of jackfruits are critical in creating a blended product and a portioned product for consumers. 
• Using the IQF method of fast freezing locks in the texture. 
• There should not be any preservatives, flavorings, or additives to the jackfruit as it will support the clean label claim.
• Companies who have received certification from either FSSC 22000, HACCP, BRC or GLOBALGAP for their employees and farms.

Good frozen jackfruit should look and smell fresh and bright, even after a long journey from India to Europe.

How Reliable Exporters Support European Brands

Reliable jackfruit exporters in India exceed being mere suppliers as they are partners in product development, providing.

• Customized cut sizes to meet individual product specifications
• Consistent and dependable monthly volumes, eliminating stock shortages
• Access to transparent documentation
• Specially designed packaging
• Scalability for seasonal needs, with large pack sizes available between 1 and 10 kg.
• Private label options to give your brand a competitive edge on grocery shelves 

According to industry insider reports, “A reliable exporter is no longer just a supplier, they are now a partner in the product development process

Conclusion

Within Europe, frozen jackfruit is experiencing tremendous growth as a result of being healthy, clean, functional and extremely compatible with the creation of the next batch of plant-based products. This is done via their inclusivity to a younger generation who prefers plant-based versus animal-based food sources. Not only this, frozen jackfruit provides continued innovation throughout the year, satisfies consumer demand for clean-labels, reduces waste, and can streamline the production process.

European consumers, who have been trending toward natural, tropical flavours, now have a plethora of options in the way of frozen, raw jackfruit and frozen, ready to eat tender jackfruit from reputable, reliable frozen jackfruit exporters to help manufacturers stay at the forefront of this modern flavour trend.

There has never been a better opportunity for the European manufacturers and ingredient purchasers to embrace this scalable ingredient. So, connect with BR Global Trade now and give your consumers the in-trend healthful beverage and dessert products they demand.