The worldwide frozen food market is rapidly evolving, especially for bulk buyers.
Around the world, businesses are seeking an increasing amount of frozen food to satisfy consumer demand for convenience, nutritional value, and shelf life.
Businesses that acquire frozen food through B2B purchases, such as distributors, wholesalers, importers, supermarket chains, identify reliability, technical certifications, and supply assurance as important, or non-negotiable, to set partnerships with frozen food suppliers.
India has established itself as a prominent player in the frozen food space. Indian suppliers can satisfy global buyers with bulk processing/presentation, international-level certifications, and are paid tremendous attention to meeting key expectations from suppliers.
This article considers the reasons why buyers view Indian frozen food suppliers with trust in the quality and consistency of foods – and how they are quickly becoming the expected partner for international buyers for frozen food on a B2B basis.
Production Capacity & Infrastructure
India is a solid base for frozen food manufacturing. The country has an abundance of agricultural produce, marine products, poultry, and dairy, which means that exporters have access to a wide variety of raw materials.
Whether it is frozen green peas from the northern regions, shrimp from the east coast, or poultry from the southern agricultural regions, there is no shortage of frozen food supply base and it is consistent.
Indian exporters also have a competitive advantage due to the modern, large-scale food processing plants. Indian exporters use modern freezing methods such as IQF (Individual Quick Freezing) and blast freezing, which effectively warp-in freshness and flavour to create the best frozen products for long distance shipments and retail storage.
Additionally, frozen food manufacturing facilities are designed for high-volume order processing. B2B frozen food clients typically require large quantities of frozen food to be shipped per shipment, and a dependable Frozen Food Supplier from India will be able to supply these deliveries with quality and within time constraints.
Competitive Pricing & Value
Cost-effectiveness is undoubtedly one of the main reasons B2B buyers choose India over others.
When comparing it to many Western countries, the labour and production costs in India are considerably lower, which allows Indian frozen food exporters to remain price competitive, which is important for buyers sourcing large quantities.
However, lower pricing does not mean low quality. Low pricing represents excellent ‘value-for-money’ for buyers. Indian frozen food has a great shelf life, which means there will be reduced spoilage and returns overall. This is especially important for importers and wholesalers who are managing long supply chains, where spoilage of frozen food can occur.
India also has port infrastructure and logistics networks, and well-planned and well-positioned temporary export hubs, and this incipient development of export infrastructure should help lessen logistics costs and lead times.
Products that are sourced from India are scarce in the market due to the combination of quality, price and availability. The combination of price, quality and sales volume makes us tenderly biased towards India.
Quality Assurance & Certifications
For global buyers, safety and compliance are the top priorities.
India satisfies the demand for global safety and compliance with strict quality assurance systems and international certifications.
Frozen food exporters in India have staff trained and compliant with international agencies such as FSSAI (Food Safety and Standards Authority of India), HACCP (Hazard Analysis and Critical Control Points), ISO, and even USFDA if necessary. For those markets that require it, halal certification is also available.
These certifications ensure that the food is produced under safe and hygienic conditions. A solid cold chain is maintained by exporters from the source to shipment maintaining temperature control.
Frequent quality checks, traceability from batch to batch of product, and documentation provide assurances of safety and traceability from source to destination.
As a ‘country’ in the international marketplace, many exporters engage in some degree of customization. Everything from private labels, packaging sizes, and relevant country-specific importation regulations and requirements can be accommodated. Indian suppliers are used to flexibility from a marketplace perspective and are experienced and skilled in working with global brands.
Why B2B Buyers Choose Indian Frozen Food Exporters?
India offers a plethora of reasons for rapidly becoming a trusted source of frozen food products to B2B buyers globally:
- Scalable productions with diverse raw materials and advanced freezing technology
- Competitive pricing offering high value with good quality
- Certifications and quality controls, that will meet international expectations
- Logistics – ports and export zones well-connected to each other
- Flexibility services such as private label and export documents
Companies like BR Global Trade represent the best that India has to offer – quality, consistency and customization and can help B2B frozen food businesses succeed globally.
